Once again, the Mitsubishi Outlander Plug-in Hybrid is taking home another award. The team at Mitsubishi Motors is incredibly proud of the recognition and achievement in winning the Most Improved Alternative Powertrain Loyalty to Make category for the 2023 calendar year from S&P Global Mobility from the 28th annual Automotive Loyalty Awards.
What Loyalty Means To Manufacturers And Consumers
In this sense, loyalty is measured by the number of households who return to the same manufacturer or model when they purchase or lease a new vehicle. While sales numbers say a lot about what buyers want or think they want, return business is a testament to the vehicle’s quality, durability, and function and the interaction with the manufacturer over an extended period.
Most buyers have great things to say about the new vehicle they just bought. However, they have little real-life experience driving it and dealing with the manufacturer regarding questions or concerns. They are also quick to compliment the vehicle they just bought as a means of reinforcing their good choice and decision-making process as much as reporting on the function of the vehicle. However, when the buyer is prepared to return to the same make and model vehicle after several years of ownership and experience, that speaks volumes about the quality, dependability, durability, and overall satisfaction with the vehicle and its manufacturer.
Consumers look at these return buyers as a strong indication of what they can expect if they purchase the same vehicle or one built by the same manufacturer. The owner’s willingness to make a repeat purchase is viewed as a very long and in-depth testing process by other consumers, and it is inspiring to see where that “test-driver” is willing to spend their money.
The Best Of The Best
The Mitsubishi Outlander Plug-in Hybrid is the world’s first plug-in hybrid SUV and has been collecting awards and notoriety since going to market. It remains the world’s best-selling all-wheel drive PHEV while delivering all the great features and bold appearance of the gas-powered editions. Mitsubishi’s creators see the Mitsubishi Outlander Plug-in Hybrid as the bridge to the future, spanning the gap between today’s internal combustion engines and the future that relies on full battery-electric vehicles.
Mitsubishi Motors North America is proud to be the leader in dedication to electrification and the future of environmentally conscious vehicles. The impact of being an ambassador to buyers who are curious about the current features and functions offered by EVs is only strengthened when consumers see return buyers who are ready to invest their hard-earned money in another Mitsubishi Outlander Plug-in Hybrid.
To learn more about the exciting and innovative Outlander Plug-in Hybrid, visit the experts at White Bear Mitsubishi for a test drive and explore all the exciting and affordable options you could integrate into your new Outlander. Our team is excited to guide you into the future with your purchase of the best-selling PHEV SUV on the market.
